Personal Branding Session

What is Personal Branding Photography?

Personal branding photography refers to professional images that represent people, like entrepreneurs and small business owners or even influencers that need help building their brand and earn money. The personal branding pictures you take fit your potential clients’ visual identity through their use of tone, colors, props, style, and more.

Top 8 Benefits of Personal Branding Photos

Creates a GREAT first impression: Nothing is more important than a first impression. Your sense of competence, professionalism and demeanor is a large part of a potential client’s decision to do business with you. Your branding photos tell your brand story the way you want it to tell it.
They help increase your conversion rate: Now that your audience knows your face, your values, and what they have in common with you, they are ready to TRUST you. You increase conversions and your business and audience continues to grow!
Raises perception of quality: Three quarters of online shoppers use images of products to inform their decisions. In other words, they like to see exactly what they’re buying before they make a purchase. For this reason, it’s crucial that the images you use are of the highest quality. An average image will work well, but good quality photographs will improve user engagement even further.
Increases social media engagement: Other than text-only content, images are the key to better engagement. For example, business-to-business marketers include visual aspects for customers to trust their content marketing strategy. Meanwhile, articles with a photo once every 75 to 100 words receive double the social media shares.
Tell a visual story that connects with your current and potential clients that words can’t: Your professional branding images showcase your unique personality. You can use them a variety of ways throughout your website, social media and marketing efforts.
Increases website clickthrough rates by 42%: Businesses that feature professional photos of real people inspire more trust than those that use stock photos. Real photos also help tell your business story more authentically. At the very least, you should always have a professional headshot on your website so that potential clients or customers know who they are doing business with.
It helps set you apart from competitors: Let’s think about this from a slightly different perspective- if you were browsing an online shop, be it for gifts or for clothes; imagine if that website was using stock photos rather than the real deal- would you feel comfortable buying that clothing? Thought not. We buy with our eyes, seeing is believing. If people can see you, they will more likely want to buy from you rather than your competitors.
It saves you time and money: When you’re approached by a publisher, you want to have a professional photo that you approve of on hand. When you rely on publications to take your photos, you need to rely on their photographers, many of which are students. This is your personal brand and you should have the final say in whom takes your photos. You also save time in the sense that you don’t need to take additional time out of your day for the photos because you’ll already have them at your disposal.

How Can Professional Personal Branding Photos Be Used?

Here are a few ways that you can use and incorporate your professional personal branding photos into your marketing!

Social Profile Photo
Website home page or “About Me” page
Social Media Posts (Facebook, Instagram, Twitter, LinkedIn, Etc)
Email marketing & campaigns
Business cards
Printed marketing materials
Pricing guides
Blogs/Vlogs
Graphic designs
PR/Media/Press package for others to write and share about you and your business
Podcast artwork